The article above discusses insights into the failures of marketing efforts targeting China’s Youth, and recommendations moving forward. Finally, hard numbers to prove that youth don’t have to belong to one tribe. In fact, the study cited in the article above suggests that Chinese youth dip in and out of a number of different sub-cultural tribes simultaneously.
Yesterday Google removed one of Australia’s top 5 music blogs—the best, in my humble opinion—after repeated complaints from labels and web sheriffs. On the surface, it appears Google shouldn’t be blamed for removing unlicensed material (like mp3s) and their stance on copyright infringements are clearly stated in their Blogger Terms of Service…or should they? There’s a lot more to the situation.
The most over-observed, polite conversation point in Shanghai: the tardy arrival of the new (warmer) season. Rather than pine about how much we missed the weather, with it’s beautiful blue sky, tweeting birds and golden morning sun, we celebrated it’s company with a delicious home-cooked stack of thin pancakes — not crepes — thin pancakes. I’m not going to explain the difference, you’ll just have to trust this former skeptic that one indeed exists.
Wale‘s debut album, Attention Deficit (2009), has been popping up on my playlist sporadically since my good mate Dave recommended it. I relocated to Shanghai just over a month and have been helping local music company, Split Works put this together. More on that in another post.