Baby Don’t Lose That Number

After a year working moonlighting on “Australia’s first peer-to-peer, on-demand delivery service”, my partners and I threw it all away and re-built the concept in the space of a weekend. It’s called Ahoy and in the age of the app, what we’ve created will surprise you. We think it’s the start of a beautiful new wave in ‘good old-fashioned customer service’.

TheĀ longterm gap between online retail and offline fulfilment we originally set out to fill is now littered with services, peddling near instant gratification for everything from gourmet meals to fresh-pressed laundry. In reality, it’s been a very hit and miss customer experience, until now. Ahoy (currently in live beta) brings you every on-demand service on the market through one convenient number.

Here’s how it works:

  1. Send an SMS to Ahoy’s dedicated mobile number at any time of the day or night and tell us what you want.
  2. One of our on-demand experts will take care of the rest.

You no longer need to create and manage a million different accounts for services you may only ever use a handful of times. Using Ahoy is like building a relationship with someone. Each time you text us, we know you a little bit better. Now the next time you’re presented with a challenging task, you’ll have the confidence to respond with, “Don’t worry, I know a guy.”

There’s a lot going on behind the curtain, for very little customer input. You could call it a Minimum Viable Interaction philosophy. It’s a move inspired by the simplicity of a US experiment, called Magic. If you’d like to experience the magic of Ahoy for yourself, line-up here for an invitation.