Dead: Australia’s Best Music Blog

Posted on April 29th, 2010 by Andy and is filed under Marketing, Music with the following tags: , , , , , , ,

There are a few, seemingly content to see the music industry hang itself.

Yesterday Google removed one of Australia’s top 5 music blogs—the best, in my humble opinion—after repeated complaints from labels and web sheriffs. On the surface, it appears Google shouldn’t be blamed for removing unlicensed material (like mp3s) and their stance on copyright infringements are clearly stated in their Blogger Terms of Service…or should they? There’s a lot more to the situation.

“I kept getting posts taken down even though they were years old, with dead links. And then there were too many warnings/complaints. They shut it off”, the blog’s creator Dave Ruby Howe explained. As Editor for inthemix.com.au and contributor to a host of respected music and cultural media bodies, Dave spends most of his waking hours fertilising the music industy flowerpot. So why would he post post illegal mp3s on his personal blog…?

Ned Dwyer, a digital strategist at Fremantle Media’s Forum5 and contributor to top Australian music blog Electrorash, sets it straight.

As an editor at Sound Alliance, Mass Hyperbole’s Dave Ruby Howe is a digital influencer, like it or not. Google/Blogger have removed everything that Dave has posted on Mass Hyperbole over the last three years and he’s now starting from scratch. A lot – if not all – of that content was legitimately supplied by artists and labels. Google talks about being open and against censorship but I don’t think they’re doing enough to work with blogs like Dave’s to strike a balance between protecting the interests of rights holders and promoting new artists through structured releases online.

Despite the endorsed/legitimate supply of artists’ material to bloggers like Dave, industry bodies (and some labels) still appear determined to squeeze a dollar out of every average joe –no matter what the cost to the health of the industry. It would be naive to consider that anyone of them have read (or care to read) the commentary of David Kusek and artists like MC Lars.

The removal of Mass Hyperbole ironically coincides with Google reaching out to a number of high profile music bloggers for feedback on the next version of the Blogger platform. The bloggers I spoke to are all honoring their non-disclosure agreement, so no other information is currently available. But it certainly makes you wonder whether the left hand knows what the right hand is doing.

What next? What now?

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View Comments on “Dead: Australia’s Best Music Blog”

  1. #1 DUNCAN said at 6:59 pm on April 29th, 2010:

    NOT FRICKIN’ HAPPY!

    hope someone at Google AU reads this!

  2. #2 Cam said at 7:01 pm on April 29th, 2010:

    Good reason not to use a hosted blogging service like blogspot.com or wordpress.com – get your own host and most will install WordPress for you if you don’t know what you are doing …

  3. #3 Andy said at 7:19 pm on April 29th, 2010:

    I should add:

    Mass Hyperbole was getting almost a million hits a week and Dave was not seeking any revenue from site.

  4. #4 Google going to far? How the ITM Editor’s blog disappeared « Sound Alliance Blog said at 7:49 pm on April 29th, 2010:

    [...] argument is spelled out clearly and in detail over on Pity The Cool but this quote sums it up for me: “As Editor for inthemix.com.au and contributor to a host of [...]

  5. #5 DRH said at 7:55 pm on April 29th, 2010:

    Thanks for giving voice to my plight Andy! It’s super unfortunate, but I can only move onwards to some hopefully better things. (And a million hits a week for Hyperbole ain’t quite right btw…)

  6. #6 Jye Smith said at 8:09 pm on April 29th, 2010:

    They’ll try: but I don’t think they’ll get far. I think we’ll see new models come out slowly.

    Stuff like this is just a tragedy though, a fucking tragedy.

  7. #7 Stef said at 9:01 pm on April 29th, 2010:

    BOO GOOGLE

  8. #8 Q+A: Mass Hyperbole blog founder Dave Ruby Howe said at 11:39 pm on May 5th, 2010:

    [...] news filtered throughout the Australian music blog community last week (via Pity The Cool, WhoTheHell and Sound Alliance) when it became apparent that the Google-owned free blogging [...]

  9. #9 RIP HYPERBOLE « kataBOOM! said at 8:59 am on May 14th, 2010:

    [...] more on the topic, Pitythecool has an informative post on the subject HERE Tagged: australia, blog, blogging, blogosphere, censorship, dave, google, howe, hyperbole, mass, [...]

  10. #10 Pity The Cool » Blog Archive » New Music for the Time Poor said at 9:20 pm on May 26th, 2010:

    [...] hope it’s around for a long time to [...]

  11. #11 Pity The Cool » Blog Archive » Six Groundbreaking New Rules: US Decriminalises ‘Piracy’ said at 7:53 am on July 27th, 2010:

    [...] Law and a chance at preventing repeats of tragic crimes of bureaucratic ignorance, like one that ended Mass Hyperbole music blog earlier this [...]


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