Music is Just Advertising.
Posted on February 10th, 2010 by Andy and is filed under Branding, Marketing, Music with the following tags: advertising, free, free streaming, hypem.com, last.fm, Music Marketing, MySpace Music, pandora, spotify, Warner Music, wearehunted.com
Music is just advertising (for itself): it’s a self-promoting product. Another way of looking at it is that a single song is an advertisement for the artist that wrote it. Each single that’s released – aside from hopefully generating revenue in its own right – is a vehicle for winning another fan for the artist, in the hope of connecting with them again (and again) in one way or another. This could be by having them discover other material the artist has written (or will write), other projects the artist is involved in, or by attending a live performance.
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