Posted on July 23rd, 2010 by Andy and is filed under Branding, Emerging Entertainment Markets, Marketing with the following tags: actionable insights, brands, China, coca cola, coke, culture, Enovate, global youth, India, Marketing, New York, Thailand, Vietnam
“My fundamental belief is that people across the globe are more alike than dis-similar. My belief is there’s a global youth culture, where a youth in India has more in common with youth in NY than with people from rural India.”
Joseph Tripodi, Chief Marketing & Commercial Officer, The Coca-Cola Company.
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Posted on May 27th, 2010 by Andy and is filed under Branding, China, Marketing, Music with the following tags: Africa, China, culture, Empire of the Sun, FIFA World Cup, hip hop, K'Naan, Music, shanghai, Walking on a Dream, Wu-Tang Clan
C.Custer posted an interesting retrospective on the ChinaGeeks blog this week, discussing soft power, censorship and how the Wu-Tang Clan became unlikely ambassadors for China and its traditional culture. So what do 90s east-coast hip-hop, the Confucius Institute, a 1987 film by Steven Spielberg and an Australian electro-pop duo have in common?
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Posted on April 30th, 2010 by Andy and is filed under China, Marketing with the following tags: article, Asia, China, culture, Gen Y, hipsters, Marketing, study, tribes, youth
(via @NeochaEDGE)
The article above discusses insights into the failures of marketing efforts targeting China’s Youth, and recommendations moving forward. Finally, hard numbers to prove that youth don’t have to belong to one tribe. In fact, the study cited in the article above suggests that Chinese youth dip in and out of a number of different sub-cultural tribes simultaneously.
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Posted on July 28th, 2009 by Andy and is filed under Photography and Design, Published, Travel with the following tags: BFF, bicycle film festival, bikes, culture, FHM, magazine, new york city
Words and pictures covering the New York Bicycle Film Festival published by FHM:
http://fhm.com.au/touring-nyc-on-two-wheels.htm (full article).
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