Music is Just Advertising.

Music is just advertising (for itself): it’s a self-promoting product. Another way of looking at it is that a single song is an advertisement for the artist that wrote it. Each single that’s released – aside from hopefully generating revenue in its own right – is a vehicle for winning another fan for the artist, in the hope of connecting with them again (and again) in one way or another. This could be by having them discover other material the artist has written (or will write), other projects the artist is involved in, or by attending a live performance.

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Seven Ways To Make Your Gig A Success

There has been an incredible run of really great gigs lately, and a few that only held my attention long enough to finish the plastic up of beer in my hand and muscle my way out of there. Obviously each act was interesting enough to get me through the door. So what happened between that promising first impression and the awkward second date? Read the rest of this entry »

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