Marketing

Lady Gaga #nomakeupselfie

#nomakeupselfie: 3 Things You Must Know Before Posting

While the #selfie meme irritates me personally, I’m far more irritated by the short-sightedness by many critics of the ensuing Cancer Research UK campaign, raising awareness and funding cancer research. Make-up free selfies have nothing to do with

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guy-caught-on-camera-with-his-pants-down-while-using-atm

Rudd Deals: Naked vs Native

Kevin Rudd, Nick Kavanagh (Naked Communications) and Alyx Gorman (The Vine) have been in the spotlight for the last few days over what boils down to a bungled attempt at the latest trend in branded content, known as “Native Advertising”. Despite

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"We All Want To Be Young in China" by enovate

We All Want to Be Young in China

"We All Want To Be Young in China" is a video I concepted/directed for enovate (edited by Giuseppe Farina). It's a 3-minute crash course on the evolution of contemporary youth culture in China. I really hope it inspires young people in China and

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Converse Ni Skate Film

Converse Skate Film “Ni” 逆

The idea and the resources behind this film gave it a lot of potential. Unfortunately, the execution was lacking something: in the narrative, the message and the (skateboarding) tricks. 1226

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4Chan Guide to Adland

The 4Chan Guide to Adland

A group of Shanghai's young advertising professionals (if you've got a better way to describe us, leave it in the comments) re-bonded last night over a few hot pots. It's also a great opportunity to work out which agencies you could see yourself

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Li-Ning-log-560x353

Li-Ning: Running with Nike + Adidas

A hilarious new video spot from Chinese athletic company Li-Ning. According to chinaSMACK, a number of Chinese sites are predicting Chinese expats in the US to take offence. But I think, if anyone, it's the mainstream American population who are most

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TedxJugs

Creativity: New Ideas Not Required

I don't want to get all philosophical on you. But sometimes I enjoy stretching my brain in this way. In this TEDx video, so-called "Account Planning Guru" Paul Feldwick explains the need to re-define "creativity" away from terms like originality and

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StoleMyIdea

You Stole My Idea

You stole my idea. But it's OK. Because without me, the execution of my idea is (at worst) nothing and (at best) yours. It's a sentiment that I've held for a long time and today I read about some clever people who agree. 786

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Transmedia

Transmedia: Time To Think About The Past

"Future, it's a time to think about the past" Cut Copy (2004). I'm constantly reminded by people a lot smarter than I am (like my friend Craig Schuftan) that so many of our latest trends and our brave new 'future' world is actually just clever

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Adam Perry iPhone

Adam Perry’s iPhone App to Change Music Industry

Last weekend, the Guardian reported on the launch of Adam Perry's (A and Bloodhound Gang) new iPhone app. But is it really going to change the music market in the way that it needs to? 711

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Lifelounge_UMR_trend_report

9 Ways to Improve the Lifelounge Youth Trends Report

Recently, I was contacted on Twitter (along with a few others) and offered a report containing "research on 16-30 y.o tastes in music, sport, fashion, entertainment". The Urban Market Research (UMR) report is a collaboration between Lifelounge and

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ME-STOCK-OB

The Problem with China’s Music Festivals

The downfall of the majority of music festivals in China is made obvious by one short quote from Suzhou International Music Festival's Chief Coordinator, Yu Hui. 396

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Bangalore Youth

Bangalore Youth: More in Common with NYC than Rural India?

“My fundamental belief is that people across the globe are more alike than dis-similar. My belief is there's a global youth culture, where a youth in India has more in common with youth in NY than with people from rural India.” Joseph Tripodi,

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Mobile Youth

Ruby Pseudo: How Kids Use Their Phones

Below is my response to an article posted on Ruby Psuedo's blog. The original post, '10 Notions to consider about how kids use their phones... Up and at 'em again: Vanity' is 12 months old. But the themes are still being widely discussed. 369

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Unlikely Allies: China + The Wu-Tang Clan

C.Custer posted an interesting retrospective on the ChinaGeeks blog this week, discussing soft power, censorship and how the Wu-Tang Clan became unlikely ambassadors for China and its traditional culture. So what do 90s east-coast hip-hop, the

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Canada + China Leading Piracy

The US names and shames the world's worst piracy offenders. The release, circulating news wires around the world couldn't come at a more opportune time for two of the main offenders. From 28 May–4 June 2010, a league of Canada's key music industry

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Hifana

Music Wars: Converse vs Nike

Above: The making of the Hifana+Nike Music Shoe. In August last year Converse stamped a giant Chuck Taylor star on the Chinese indie music scene with its hugely successful Converse Love Noise campaign, engineered by Shanghai agencies W+K and Split

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Article (link): The Breakdown of Tribal Borders

(via @NeochaEDGE) The article above discusses insights into the failures of marketing efforts targeting China's Youth, and recommendations moving forward. Finally, hard numbers to prove that youth don't have to belong to one tribe. In fact, the

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Dead: Australia’s Best Music Blog

Yesterday Google removed one of Australia's top 5 music blogs—the best, in my humble opinion—after repeated complaints from labels and web sheriffs. On the surface, it appears Google shouldn't be blamed for removing unlicensed material (like mp3s)

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Music is Just Advertising.

Music is just advertising (for itself): it's a self-promoting product. Another way of looking at it is that a single song is an advertisement for the artist that wrote it. Each single that's released – aside from hopefully generating revenue in its

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3-261x300

Seven Ways to Make Your Gig a Success

There has been an incredible run of really great gigs lately, and a few that only held my attention long enough to finish the plastic up of beer in my hand and muscle my way out of there. Obviously each act was interesting enough to get me through

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