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advertising

Andreja Pejic featured in Vogue Magazine

Adland: How to Avoid Rainbow Washing

Clients and their agencies often baulk at using gay and lesbian people in campaigns not because they think it’s too risky, rather they have a misguided belief that they make up too small a part of their customer base. Originally published on

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4Chan Guide to Adland

The 4Chan Guide to Adland

A group of Shanghai's young advertising professionals (if you've got a better way to describe us, leave it in the comments) re-bonded last night over a few hot pots. It's also a great opportunity to work out which agencies you could see yourself

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TedxJugs

Creativity: New Ideas Not Required

I don't want to get all philosophical on you. But sometimes I enjoy stretching my brain in this way. In this TEDx video, so-called "Account Planning Guru" Paul Feldwick explains the need to re-define "creativity" away from terms like originality and

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Music is Just Advertising.

Music is just advertising (for itself): it's a self-promoting product. Another way of looking at it is that a single song is an advertisement for the artist that wrote it. Each single that's released – aside from hopefully generating revenue in its

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