I’ve been sitting on this track for a couple of weeks now. It’s time to share. Without further ado, a match made in futuristic disco heaven…French duo Discodeine “Syncronize” featuring Jarvis Cocker (formerly of Pulp). Out next month on Dirty / DFA.
Music is just advertising (for itself): it’s a self-promoting product. Another way of looking at it is that a single song is an advertisement for the artist that wrote it. Each single that’s released – aside from hopefully generating revenue in its own right – is a vehicle for winning another fan for the artist, in the hope of connecting with them again (and again) in one way or another. This could be by having them discover other material the artist has written (or will write), other projects the artist is involved in, or by attending a live performance.