Tag Archives:

research

"We All Want To Be Young in China" by enovate

We All Want to Be Young in China

"We All Want To Be Young in China" is a video I concepted/directed for enovate (edited by Giuseppe Farina). It's a 3-minute crash course on the evolution of contemporary youth culture in China. I really hope it inspires young people in China and

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Click through for Nick Peden's China Outlook Report

China [Youth Culture] Outlook

My mate Nick's thoughts in words and images, on the state of China's youth culture. Review to follow. But for now, gedditindaya. It’s been a couple months in the making, and I couldn’t be happier to release it for all to read. Filled with text and

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Music Test

The BBC Called: They want to know how musical you are…

BBC Labs are running some online tests that examine your relationship with music. Being someone who has played music for most of my life, listens to it heavily and even worked in the industry, I was curious to know how I scored. Link for the test and

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Joel Burns Gay Teens

The Ugly Side of Youth Culture

Gay, straight, bi-sexual, whatever you are, you need to watch this. It's not something that many youth trend/culture blogs like to talk about, which is one reason I'm posting it here. Youth suicide is the third highest cause of death amongst 15-24

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Lifelounge_UMR_trend_report

9 Ways to Improve the Lifelounge Youth Trends Report

Recently, I was contacted on Twitter (along with a few others) and offered a report containing "research on 16-30 y.o tastes in music, sport, fashion, entertainment". The Urban Market Research (UMR) report is a collaboration between Lifelounge and

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Article (link): The Breakdown of Tribal Borders

(via @NeochaEDGE) The article above discusses insights into the failures of marketing efforts targeting China's Youth, and recommendations moving forward. Finally, hard numbers to prove that youth don't have to belong to one tribe. In fact, the

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