“We All Want To Be Young in China” is a video I concepted/directed for enovate (edited by Giuseppe Farina). It’s a 3-minute crash course on the evolution of contemporary youth culture in China. I really hope it inspires young people in China and educates those outside China on some of the influences on this increasingly important and ever changing consumer group.
Those in China sans VPN can view it here.
The video was inspired by the popular online video from Box1824 called “We All Want To Be Young”.